👋 Hey, it's Candice! I’m a multi-disciplinary creative based in Toronto, specializing in product design, brand design, and art direction. I'm currently pursuing a Master of Information degree with a concentration in UX Design at U of T.
Experience
Senior Visual Designer @ Publicis Sapient [2020-Present]
UI/UX Designer @ MetaDesign [2019]
Linkedin
Education
Master of Information @ University of Toronto [2023-Present]
Bachelor of Design @ YSDN [2015 - 2019]
Brands I ‘ve worked with
2023
VisitER
[App Design | UX Design Project]
VisitER is an app designed to enhance the emergency room experience by bridging the information gap and providing emotional support, thereby fostering a more dignified, empathetic, and respectful ER visit.
Team: Hao Wu, Shuyi Zhang, Francesca Cheng
My Role: Research, Ideation, Low-Fi Sketches and Mid-Fi Wireframes, Evaluation
2019
Volkswagen China
[Brand Design / UI Art Direction / UX Design]
As Volkswagen’s most important market – creating and shaping a modern, agile, quality design system for China that reflected Volkswagen’s new purpose was essential. The ambition and scale of the project is the largest brand update ever witnessed in the Chinese market. To ensure the success of the project, there was a high requirement for clear design thinking, culturally appropriate localization and vast stakeholder management across 4 entities and Volkswagen headquarters in Wolfsburg.
Associate Creative Director: Siuming Leung / Designer: Liz Huang
My Role: User flows, Visual designs, Mockups, Animations, User testing
2019
EatTogether App
[ Product Design / UI Art Direction / UX Design ]
EatTogether is an app that aims to bring strangers of diverse backgrounds together through sharing a casual meal at a restaurant/café.
Teams: Leah Wei, Cheston Sin, Ian Orden
My Role: User Research, Ideation, Visual Design, User Testing and Promotional Video
2019
Design Workshop Project：
AntiHype
[ Primary & Secondary Research / Art direction / Production / Crafting ]
Exploring how luxury brands use their symbolic power to redefine the practical value of goods, specifically through the sense of urgency they create through advertising and the perceived scarcity of their products.
Special thanks to: Cora Li, Joel Louzado, Zhongqi Li
2019
Kinetic Typography
[ Type in Motion / Motion Graphics]
A kinetic typography motion project created based on the first Think Different commercial, "The Crazy Ones" - Steve Jobs.
The challenge of this project was distilling an existing text and using kinetic type or time based to create a 30 to 60-second animation.
